How we strengthened Neil Powells brand, to match their award winning reputation.

LOGO DESIGN I BRANDING I BROCHURE DESIGN

When Britain’s Best Butcher Shop came to us, they had a fantastic reputation but faced a challenge: their branding was inconsistent across various touchpoints. They wanted a refreshed brand identity that accurately reflected their prestigious reputation and unified their marketing materials.

The Problem:

Inconsistent Branding:

Their logo, packaging, signage, and online presence didn’t reflect their award-winning status, leading to confusion among customers.

Missed Branding Opportunities:

With an established reputation, their visual identity was not fully communicating the quality and tradition they stood for.

Lack of Brand Recognition:

The inconsistent branding meant customers couldn’t easily identify the business across various platforms and in-store.

The Solution:

Logo Redesign:

We designed a completely new logo, one that reflected their tradition and high-quality service.

Visual Identity Overhaul:

By creating a brand guide, we ensured the colour palette and typography is now consistent and unmistakably Neil Powell. This will guide all future packaging and marketing material re-enforcing the premium quality of their products and service.