Supporting King’s College with an award-winning illustrated campaign for diabetes care.
ILLUSTRATION I INFOGRAPHIC DESIGN I ANIMATION
Christina Lange Ferreira at King’s College asked us to help make their diabetes guidance clear, approachable and easy to understand. We created engaging visuals that simplified complex health information - part of an award-winning project recognised by the Rowan Hillson Diabetes Award 2025.
The Problem:
Complex Medical Information:
Patients often find hospital guidance overwhelming, particularly when managing diabetes alongside other health concerns.
Lack of Engaging Educational Material:
Existing resources were formal and text-heavy, making it difficult for patients to absorb key information.
Limited Reach Across Channels:
There wasn’t a cohesive visual system for sharing the information online or on social platforms, reducing engagement and awareness.
The Solution:
Illustrated Infographics:
We created a series of friendly, approachable infographics that simplify important diabetes care guidance for hospital patients. The illustrations are fun, easy to understand, and designed to communicate clearly at a glance.
Animated Content for Digital Channels:
To increase engagement, we developed animations of the infographics for social media and the King’s College website, helping patients absorb the information in a dynamic and accessible way.
Consistent Visual Language:
By using a consistent colour palette, typography, and illustration style, the campaign feels unified across every platform, helping King’s College communicate diabetes care information effectively.
