Bringing The Artisans Workshop to life with a brand and website as crafted and considered as their work.
LOGO DESIGN I BRANDING I BROCHURE DESIGN I WEBSITE DESIGN
The Artisans Workshop needed a refined, high-end brand that reflected the skill and craftsmanship behind their bespoke furniture. As a new company, they wanted an identity that communicated precision and high quality, appealing to discerning clients and setting them apart in the luxury furniture market.
The Problem:
New Brand, No Identity:
As a start-up, The Artisans Workshop had no existing visual identity, meaning their products and business lacked a recognisable presence.
Need for Premium Appeal:
Their market demanded a brand that clearly conveyed the exceptional quality, craftsmanship, and exclusivity of their handcrafted furniture.
Consistent Brand Expression:
Without a clear visual system, it would be hard to present the brand cohesively across brochures, the website, and other marketing materials, weakening its impact.
The Solution:
Logo Design:
We created a precise, interlocking monogram using the letters A and W, inspired by traditional furniture joints. A serif font and a green-and-gold palette reinforce the high-end, artisanal nature of the brand.
Brand Guide:
A comprehensive guide defined typography, colour palette, and usage rules, ensuring consistency across all touch points.
Marketing Collateral & Website:
We designed a brochure and website to showcase the brand and products in a way that reflects the craftsmanship, precision, and quality at the heart of The Artisans Workshop.
