Readability and legibility are two terms that are often used interchangeably, but they actually refer to different aspects of written communication.

Readability refers to how easy or difficult a piece of text is to understand or comprehend. It takes into account factors such as sentence structure, vocabulary, and organisation of ideas. A text with high readability is one that is clear, concise, and easy to follow. Readability is often measured using formulas like the Flesch-Kincaid Readability Score, which considers factors like the number of syllables per word and the length of sentences to assign a reading level to a piece of text.

Legibility, on the other hand, refers to how easy or difficult it is to physically read the text. It takes into account factors such as font choice, font size, spacing, and contrast between the text and the background. A text with high legibility is one that is easy on the eyes, and can be read comfortably for extended periods of time without causing eye strain or fatigue.

What is white space and how do we use it in graphic design? White space can affect style, visual hierarchy and guide a reader to the most important messaging. White space can be just as important as the content.

These are some of our favourite design resources and tools that we use almost every day. From images and fonts through to icons and 3D animation. Plus, they are all absolutely free!

Handy hints on fonts and typefaces. Typographic heirarchy, how many fonts to use and how to design a page of content that people will actually read.

Getting your colour palette right is vital to communicate the appropriate look and feel for your brand. A children’s entertainer would look pretty dull if the logo was brown and black, and would you hire a solicitor with neon green and pink stationery? No matter how effective your logo design is, a brand can lose its appeal and won’t communicate to the right audience if the colours aren’t suitable for your audience and how you want to be portrayed.

Caring for your brand. When we design your new logo and you have a lovely new brand, we want it to stay that way. We offer brand guidelines to use as a rulebook to follow for yourself and any graphic design you produce as your business grows.