Readability and legibility are two terms that are often used interchangeably, but they actually refer to different aspects of written communication.

Readability refers to how easy or difficult a piece of text is to understand or comprehend. It takes into account factors such as sentence structure, vocabulary, and organisation of ideas. A text with high readability is one that is clear, concise, and easy to follow. Readability is often measured using formulas like the Flesch-Kincaid Readability Score, which considers factors like the number of syllables per word and the length of sentences to assign a reading level to a piece of text.

Legibility, on the other hand, refers to how easy or difficult it is to physically read the text. It takes into account factors such as font choice, font size, spacing, and contrast between the text and the background. A text with high legibility is one that is easy on the eyes, and can be read comfortably for extended periods of time without causing eye strain or fatigue.

Your brand is more than just the logo, it’s the accumulation of all the elements of your business from customer service, or the interior design of your premises right through to the website and even your tone of voice when communicating with your audience. All these elements combine to differentiate you from others in the market. Getting the brand right can lead to real tangible benefits to your business. It’s not something that should be forced. If your brand aligns with who you are as a business and the values you hold, then it should all flow naturally. A good brand should remain consistent and relate to your audience on a meaningful level.

How do you define and target the right customers? Getting your target audience right and appealing to them through your brand is key. Logo design is only one part of your brand, and the whole package needs to align with the wants and needs of your target audience in order to grow a customer base in an effective way. Try to appeal to everybody, and you’ll end up attracting nobody.

Getting your colour palette right is vital to communicate the appropriate look and feel for your brand. A children’s entertainer would look pretty dull if the logo was brown and black, and would you hire a solicitor with neon green and pink stationery? No matter how effective your logo design is, a brand can lose its appeal and won’t communicate to the right audience if the colours aren’t suitable for your audience and how you want to be portrayed.

Caring for your brand. When we design your new logo and you have a lovely new brand, we want it to stay that way. We offer brand guidelines to use as a rulebook to follow for yourself and any graphic design you produce as your business grows.

How can we help your business? We are experts in graphic design of all kinds, from branding and logo design, through to website design and print.

Before even starting to brand your company, there are a number of factors we need to take into consideration. From your target audience through to how we keep the brand consistent going forward.