Refreshing Rural Media's identity to match the bold, creative futures they help young people build.
LOGO DESIGN I BRANDING I BRAND GUIDELINES I VISUAL IDENTITY
Rural Media needed a brand refresh that finally reflected the impact of their work, helping young people in rural communities find their voice and develop their creative talent in the industry. After 35 years with the same identity, it was time for a brand that felt as bold and forward-thinking as the organisation itself.
The Problem:
35 Years Without Change:
Rural Media's brand had remained untouched for 35 years. What once worked no longer reflected the scale, ambition, or relevance of the organisation in today's creative industry.
A Disconnected Family of Brands:
Rural Media's sister companies, Rural Studios and Story Point, had grown to look similar to each other but bore no visual connection to Rural Media itself. Without a cohesive system, the three brands read as separate entities rather than one trusted organisation.
A Brand That Didn't Reflect the Mission:
Rural Media's core purpose, helping young people take their first steps into the creative industry, wasn't coming through in the old identity. The brand needed to feel approachable, energetic, and genuinely representative of the opportunities they create.
The Solution:
Logo Design:
We designed a bold, modern icon that works on multiple levels, evoking a director's chair, a speech mark, a person projecting their voice, even a camera. This versatility reflects the breadth of opportunities Rural Media offers young creatives unsure of how to take their first steps into the industry
Brand Guide:
A comprehensive brand guide brought Rural Media, Rural Studios, and Story Point together as one cohesive family, defining typography, colour, and usage rules to ensure consistency across the whole group.
Story Point Typography Refinement:
As part of the wider rebrand, we refined Story Point's typography, correcting inconsistencies in their existing identity to bring it properly in line with the new family of brands.
