What is UX Design?

An intuitive and enjoyable user experience, and the development of the navigation structure need to underpin the development of any new website. An effective website design should begin with a wireframe that only takes into consideration navigation and the usability of any process at the heart of a user goal. Once the structure is set then the user experience is developed with visuals. This second step is often referred to as UI or user interface. The combination of both are what gives users a satisfied feeling when using your website. This then needs to be adjusted and developed in line with user feedback to ensure your website is performing at it’s most effective and maximising it’s benefits to your business.