The value of design

How do you know that investing in design is good for business?

This is a pretty broad question, design covers a huge and varied number of ways in which you can invest in your business. In this article we will be looking at general trends comparing businesses that invest in design against those who do not. The fastest growing, most successful companies in the world invest heavily in design, and these are the companies most able to measure that return on investment, so why do they consider it to be worth it? We look at the stats behind design investment and explain why and how investing in good design can pay for itself.